According to Travis Kelce, the National Football League is "overdoing" its coverage of Taylor Swift

Travis Kelce, a superstar in the National Football League who is rumored to be Taylor Swift's sweetheart, is starting to become tired of the coverage the league gives to her attendance at games.

Kelce, who is 33 years old, stated this on Wednesday's episode of his New Heights podcast. "I think they're overdoing it a little bit for sure," Kelce added.

The National Football League, on the other hand, has defended its coverage of the popstar by claiming it to be a "pop culture moment."

During Taylor Swift's appearance at Kelce's final game on Sunday, television cameras were glued to her every move.

The Swift-Kelce relationship has been the subject of extensive media interest ever since the Anti-Hero singer was spotted leaving Arrowhead Stadium in a convertible with Kelce on September 24, the day she first attended a Kansas City Chiefs game.

And then Swift turned up for the next game in New Jersey with an entourage of A-list celebrities, cheering on Kelce alongside Blake Lively, Ryan Reynolds, and Hugh Jackman.

As a result of the rumored relationship, sales of Kelce's jersey have increased by 400%, NFL viewership figures have seen a significant increase, and the audience for the league, which is dominated by middle-aged men, has been joined by Swifties, who are ardent admirers of the singer-songwriter.

According to a report by the BBC's news partner in the United States, CBS, nearly twenty percent of the tickets sold for the game on October 1 were acquired after fans saw Swift at her first Chiefs game a week earlier.

Kelce's brother, Jason, mentioned on their podcast that Swift was the subject of at least 17 camera pans during the game between the Chiefs and the Jets that took place on Sunday in New Jersey.

"Damn, that's crazy," was the response that Kelce gave.

The league not only showed Taylor Swift's performances many times during the games, but they also actively promoted her appearances on various social media platforms.

The National Football League shared a video on its Instagram account of Taylor Swift chatting with Blake Lively, who sat next to Swift at the game. The caption for the post read, "The @chiefs are 2-0 with @taylorswift in attendance."

The National Football League issued a statement on Wednesday defending its handling of Swift's case.

According to a statement made by the National Football League (NFL), "We frequently change our bios and profile imagery based on what's happening in and around our games, as well as culturally."

"The news that Taylor Swift and Travis Kelce are dating has been a pop cultural moment that we've leaned into in real time," since it's a junction of sport and entertainment, and "we've seen an incredible amount of positivity around the sport."

According to NBC Sports, the game between the Chiefs and the Jets that Taylor Swift attended had an average of 27 million people watching it on television. This makes it the most watched Sunday event since the Super Bowl.

On the show, NFL player Jason Kelce mentioned that the league is not accustomed to having celebrities in attendance at games. Kelce is also a member of the NFL.

The game of basketball has got it all figured out. He explained that all of the coaches and players were sitting courtside watching the game. "They show them once or twice, and then they go back to the game."

"The NFL is like, 'look at all these A-list celebrities attending the game!'"

Kelce continued to vent his annoyance by stating, "They are not there to get thrown on the TV." "They are not there to get thrown on the TV."

"You never know, you might get caught chowing down on a massive cheeseburger, and then you'll look like an idiot. There are some topics that should be avoided at all costs while they are being discussed on television.

It should come as no surprise that the National Football League is making the most of the partnership between Kelce and Swift given the tremendous economic and cultural ripple effect that Swift's presence has brought to the NFL.

The National Football League has, for a long time, been trying to increase its viewership among younger and female audiences.

And Swift is possibly the most successful pop musician in the world, with millions of admirers that fall into the same demographics that the NFL wants to see watching its games.

According to Fox Sports, the match between the Chiefs and the Bears that took place on September 24 was the most-watched telecast of the week across all networks, with 24.3 million people tuning in.

ESPN claimed that among these demographics, viewing was particularly strong among young women aged 12 to 17, with an increase of 8% compared to the same time period in the previous year.

Andrew Brandt, a former executive for the Green Bay Packers, told Vox that the merger between the two companies is "like a business bonanza that just appeared for two brands that have some of the biggest brands in the world."

Stephen A. Smith, a prominent analyst for ESPN, believes that Kelce contributed to the media frenzy by telling fans that he had sent Taylor Swift a friendship bracelet bearing his phone number. Kelce had previously stated that he had done so.

Smith responded to Travis Kelce's statements on the podcast by saying, "Travis Kelce, stop, bro you did this, not the NFL." Smith was referring to Kelce's comments.